Introducing A New Identity For The Gibraltar Football League

New Logo, name and website launched.

Tuesday 12 July 2022

The Gibraltar Football Association and the Gibraltar Football League Association are delighted to jointly launch a new brand and identity for Gibraltar’s Senior Men’s domestic league.

The competition which was recently called the Gibraltar National League will now be known as the Gibraltar Football League (the “GFL”), which as well as being renamed, will carry a new modern visual identity.

The new GFL brand, which encapsulates Gibraltar’s famous Barbary Macaque, has been designed and created by local Marketing Agency ‘The Bulb’ who have been working in conjunction with the Gibraltar FA and GFLA to capture the concepts and ideas and transforming their brief into the new Gibraltar Football League logo.

In addition to the new logo, name and identity, a modern new GFL website, which is now live, will be the online home for all the info and everything relating to the Gibraltar Football League, building up to the new season’s big kick off at the end of September.

The new look for the GFL, which has been fully backed by the Gibraltar FA, is the first of series of new joint initiatives that are to be rolled out ahead of the new season aimed at driving and boosting fan engagement and experiences around the GFL.

Gibraltar FA General Secretary Ivan Robba, is extremely pleased at today’s launch:

“Today is an exciting day for domestic football in Gibraltar, as together with the GFLA we have launched a new brand and identity for the Gibraltar Football League. The launch is testament to a lot of hard work that has been put in by the Gibraltar FA and the GFLA in conjunction with our excellent Marketing Agency The Bulb.

The new identity and logo are and will become fundamental pillars of launching Gibraltarian club football onto a whole new level of modern and professional league football and together with the GFLA and our clubs we will shortly be announcing more exciting projects ahead of the leagues start at the end of September.”

The Gibraltar Football League Association stated:

“The GFLA would like to thank the hard-working design team at the Bulb, for developing such an engaging logo and website for the Gibraltar Football League.  

We would also like to thank the GFA for providing financial assistance and support, in making this new league launch a reality.

We hope, by enhancing our league’s brand, we will be able to take the next step towards establishing further recognition for Gibraltar in the global football market.”

Dylan Trenado, CEO of The Bulb is immensely proud of the work that has been done by his team in creating the new identity and image for the GFL commenting:

“The first thing we thought about when tackling the rebranding of the Gibraltar Football League was to make it local. We wanted something that would be immediately recognisable and as you can now all see, after consultation with the Gibraltar FA and the GFLA, we all settled on our Barbary Macaques. We instantly got to work on how we could transform the Barbary Macaque into a new, fresh, dynamic and modern look for the league, something which we feel we’ve been able to accomplish.

Nowadays, looking outdated can set you back, so we felt that this new, modern approach would help propel the league forward both at a local level as well as on a wider international stage. We’ve created an engaging logo, which by simply looking at it draws the viewer in, and that is exactly what we were hoping to achieve. Our hope is that this rebrand is the first step to generating increased engagement and excitement about the Gibraltar Football League. There truly are exciting times ahead for football in Gibraltar and we are extremely proud to be playing a part in them.”